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By Levy Masiteng
In a display of community spirit involving schools, NPC Afrika Tikkun and Discovery Vitality’s Give2Move initiative, the first pairs of running shoes have been donated to verified beneficiaries aged between 13 and 30.
The event at the Afrika Tikkun Wings of Life Centre in Diepsloot, Gauteng, has been praised as a great example of what is possible when the public and private sector join forces to bring about change.
Karen Johnson, who heads up strategic programmes and wellness at Discovery Vitality, said the company believed that movement was a powerful catalyst for change.
“The Give2Move initiative is about more than just shoes, it’s about unlocking potential, dignity and opportunity through physical activity.”
The initiative was launched in February in collaboration with Sport, Arts and Culture Minister Gayton McKenzie. It aims to collect 100,000 pairs of new or gently worn running shoes for disadvantaged communities.
Discovery has urged South African primary and secondary schools to participate by donating worn running shoes, soccer boots or any other sports footwear between June and 15 August.
To get schools motivated to join, they said the two schools that collected the most shoes in their category would win R50,000 to support their own wellness and physical activity programmes.
Afrika Tikkun CEO Marc Lubner praised the partnership, saying: “When government, corporates and civil society come together with a shared vision, we unlock real, scalable change.”
Drop-off points are across the country and include Discovery offices, Virgin Active gyms, Sportsmans Warehouse stores and selected parkrun events.
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